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METAXA ON-METAL Packaging Design
In the world of spirits, METAXA is celebrated as the smoothest spirit under the Sun and is often a gift of choice. In the premium spirits industry, gift boxes are often made of metal, most commonly in rectangular or cylindrical shapes. With METAXA On-Metal, the House of METAXA creates a metal showcase that is both curved and smooth, in an unusual shape, to echo the smoothness of the liquid. For this striking metal box, inspiration did not come from the metal box industry, but rather from metal techniques and finishes used in automobile production. The metal box is designed in such a way as to use the least possible metal. For example, the top integrates a waving design to avoid other designs that would require a second sheet of metal to ensure proper closure of the top. METAXA On-metal appeals to the senses, and hints to the multi-sensorial experiences that relate to METAXA. Highlights of the Design - The shape of the box allows for no waste of space on shelf or in transportation, as cylindrical boxes would require - Striking visually magnetic effect with multiple boxes on shelf - The boxes are reusable, when placed horizontally to form the alcoves of a cellar - The material is 100% recyclable - Optimized for quantity of metal used - Protects the bottle in transportation
发布于2018-12-25
设计师
The House of Metaxa
设计奖项

A’设计大奖

2014 年

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