Our client Matro wanted to extend their existing line of brand-less standard import products with a range of new products under a new flagship brand owned solely by them. After a series of design and aesthetics explorations the BUCK barbecue was chosen as the first element of this new range. Style and color studies followed, and after the design of all technical plans and production schematics the first prototypes were built and testing for compliance with stringent fire hazard regulations began. Pinkeye was responsible for the design of the barbecue and the whole accompanying brand visual identity of the new higher end range, including logotype, color scheme and even naming. Then we translated these into printed materials, packaging and a website.