As a brand that loves ice hockey, Budweiser Canada wanted to deliver the real-time excitement of the in-arena experience to ice hockey fans. Working with Budweiser and their agency, Buzz developed Budweiser Red Lights – an innovative product embedded with a WIFI connection and accompanying smartphone app. The aim was to develop a product that would enhance the hockey goal scoring experience for die-hard Canadian hockey fans – an authentic-looking goal light similar to those found in hockey arenas. The technology wirelessly connects the Red Light to the internet, instantly triggering a flashing siren as soon as a goal occurs so devoted fans in Canada could celebrate in real-time, no matter where they were.