The first Samsung mobile experience store in Belgium was launched as a communication hub between shoppers and Samsung brand. To forge a strong bond with customers, the store was designed to revolutionize the traditional Samsung Mobile Store and provide a new destination for people to not just buy mobile phones, but to learn about and be inspired by the latest products and technology. Designed by:  Retail Experience Group for Samsung Electronics Co.,Ltd., Retail Experience Team 1, Creative Design Team for Cheil Worldwide Inc., and RX Team for Cheil Worldwide Benelux of Cheil Worldwide Contact: emma.cho@samsung.com