“Atelier” is a hybrid entertainment system that marries high end audio and television into one elegant unit. According to designer Kwanjun Ryu, it’s first and foremost a speaker to appeal to younger generations less concerned with TV. Created to rest close to the floor, it’s capable of delivering multidirectional, high-def sound that will envelope the user in their favorite tunes or talk radio. With the press of a button, a 32″ screen automatically raises to reveal a full HD color screen. This means, when it’s not in TV mode there’s no blank, black box cramping your room’s style! The removable fabric front and back can be custom colored as easily as picking a Pantone paint chip. Simply swap them out as your look grows and changes! Designer: “It slowly goes up with spiral spring structure. Display is only visible when it used. Click once to turn on the TV, and TV will turned off when you click it again,” Designer Kwanjun Ryu told YD. “TV’s back side needs to look neat, because it no longer exist in front of the wall. Atelier has perfect symmetry form. You can feel beautiful shape in any direction.” “You can select color of fabric like picking pantone color chip. And also, there is color code behind the fabric part to input.” “Not like other TV, Atelier is designed to play ultimate sound. Small tweeters are arranged to front. Big two woofers are in the bottom of it’s body to reduce full scale of product and to make better sound.” “Same language with TV design. Click the top part when using TV. Click again to turn off the TV. Main body always show the buttons related in Audio.” “Atelier will make your own space to atelier. Atelier is the new TV that has different viewpoint on TV. Not as aggregate of technology, But comfort electronic furniture.”