The interaction of squeezing toothpaste, shampoo, or ketchup, is quite a tactile one… but that experience always stuck to the FMCG (fast moving consumer goods) market. The Pillowy Humidifier does something unusual by trying to put that experience into a home appliance. Imagine squeezing some humidity out of a gadget. The more pressure you apply, the more humidity is released by the machine. It’s quite an unusual thing to have such a tactile experience in a touchscreen dominated world. I imagine it would make for an incredibly enriching user experience. After all, phones are now trying to do something similar with 3D touch too, right? Designer: Lu Yicong