This clever design, called HelmetHair, explores the silly side of helmets in hopes that kids will be more inclined to protect their noggins! Shaped like a funky hairdo, it gives kids a playful, funny new look they’ll love while simultaneously offering safety when they’re riding a bike or scooter. Customizable using an online platform, kids can get a preview of their HelmetHair and get involved in the process! Designers: Simon Higby, Simon Friis & Clara Prior-Knock