From lounge to landing, PriestmanGoode has given the United Airlines business class experience a total makeover and it’s primo to say the least! From a nose to tail re-design of both domestic and international aircraft interiors, through lounges with bespoke seating and finishes, to airport environments, digital media, inflight meal service items, menus and a plethora of other details, the new design language represents a new age of quality and refinement for United Airlines. The United Polaris lounge will be available exclusively to United Polaris passengers. It has been designed around how passengers really use lounges. The lounge is ‘zoned’, with the most active zones in the entrance area, followed by the bar/buffet, and radiating out into the calmer zones further into the lounge. A bespoke Polaris seat ties in with the onboard experience and features all required amenities in a more relaxed setting, including privacy, coat and bag storage, pull out table with integrated tablet holder and charging points. Sleep/rest pods in the lounge will provide a high privacy area for passengers to rest pre-flight. The United Polaris cabin includes an entirely new premium seat, based on an original, patented seat layout concept invented by Acumen, which United is the exclusive North American licensee for. PriestmanGoode then led the strategic development and the creative direction of the concept into a unique United Airlines product with distinctive features including integrated personal stowage with latching door, headphone hook and mirror, a do not disturb feature, bespoke reading light, large solid surface cocktail table and unique trim and finish including the latest innovations in aviation materials. The intuitive lighting and seat controls can be operated from any position and give passengers greater control of their environment. Designer: