Design awards are often a mechanism to good design. A panel of judges help identify designs with potential, and reward them for being a good concept, or having a good execution. China’s premiere awards program, the operates on a slightly different path. It doesn’t just discover good design. . Working in part like an award program and in part like a product accelerator, the DIA Awards have a long, arduous, meticulous process. They identify good work, but push it to be better. Great designers convene to form jury panels who spend day after day looking at projects and participants are put through what one might consider pretty effective crash course in design, presentation, and innovation. Not just winners, but even participants come out with insights and skill-sets that put them on a pedestal, because the DIA Awards don’t define talent… they refine it too. The DIA Awards differ from most award programs primarily because of this intricate and methodical judging process, which almost borders on educational, feeling like an evaluation you’d get at a design university, rather than a divided panel of judges. Feedback and criticism are constructive, and the DIA Award approach to judging projects is extremely holistic, taking into account everything from the quality of its concept, to its usefulness, feasibility, impact on a personal as well as global scale, its sustainability as a product and as a business, and its marketability. Its judging process is broken into three segments too. The first round of judging happens online, as jury panels spend an entire week analyzing projects with potential. The second round is done on-site, as jury members interact with the physical product, judging it up close, and on a much more real and tactile level. The third round is where things get interesting. Imagine giving your own TED talk about your project… The third round is just that! An oral evaluation round, where contestants are required to present their idea in the format of an oral presentation to an audience of judges, business heads, media personnel, and consumers. Good design comes in many shapes and forms, which is why each design need individual attention and a fresh approach. The exhaustive judging process for the DIA Awards involves closely inspecting and reviewing every aspect of every product, down from its brief, intent, to its visual expression (your presentation and rendering skills), to description, proof-of-concept, and finally to your ability to talk about your product. After this degree of scrutiny, the products that emerge victorious truly look a class apart. They’re clearly defined, well-designed, and address a very established void or need in the marketplace. Winners of the DIA Award receive a hefty cash prize that goes up to , and are armed with all the skills and assets needed to take their product to the next step. Winners also get inducted into the Excellent participants are also invited to industrial events including capital docking, product hatching, intellectual property auction, etc. Sending your project through the Design Intelligence Awards helps accelerate its growth and put the project as well as you on a trajectory to success. to look at some of the winners of the DIA Awards over the years. Chances are you’ve probably heard of or seen them somewhere or the other, just because they’re so brilliantly defined, designed, and executed! Last Date for Submission: May 29th, 2019.