The Blackmagic Pocket Cinema Camera 4K is a professional, hybrid ‘stills’ and ‘HDR digital film camera’, designed specifically for vloggers, photojournalists and independent filmmakers. For $1295, it offers a professional feature set and Hollywood image quality in an approachable, handheld DSLR form factor. The world’s first DSLR configuration camera to offer a massive, ultra-bright 5” touchscreen for professional framing and focus monitoring, it eliminates the need for expensive external monitors. Half the weight of die-cast metal, the unique ‘carbon fiber composite’ body offers comparable strength and rigidity for half the cost.