Alexander Bürkle transforms: from electronics wholesale business to technology service provider. How? By thinking in new ways. A new logo is just a start. The company also designed an in-house communication campaign to involve, explain and inform. A blog serves as the digital home of the changes being made and is also a bold and playful demonstration of the company's new CD. The blog provides information and inspiration and serves as an ideas management tool where every employee can submit suggestions for the new Alexander Bürkle. All ideas are viewable in a gallery where they can be commented, shared and liked. Transparent and straightforward.