Alexander Bürkle transforms: from electronics wholesale business to technology service provider. How? By thinking in new ways. The brand image film entitled "Future since 1900" is part of a campaign to involve its workforce in the transformative journey. The shooting took place exclusively at Alexander Bürkle, and the cast is mostly comprised of employees rather than actors. The video shows the headquarters to be the perfect symbiosis of tradition and future: All employees are dressed as if it were the 1900s, sporting the typical hair styles, beards and accessories of the time. However, everyone works at the modern company Alexander Bürkle. A long tracking shot shows different scenes of these entertaining contrasts.