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The company was looking for a modern, rational look to highlight its R&D image and industry. The design agency created a lab-like scene and took the usual approach to tell the company's story. Hovering tweezers and products resembling skyscrapers set an experimental tone for the presentation of the company's tagline: “the nutrition expert with boundless imagination.” The branding takes the dot markings in the logo and applies them in interesting patterns to the packaging. The new design helps the brand to stand out on the grocery shelf. It also expresses the brand’s personality—professional, friendly and sophisticated.
发布于2019-11-28
设计公司
think™ brand consultancy
设计奖项

德国iF设计奖

iF DESIGN AWARD/iF设计奖

2019 年

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