The new PURE F9 cordless vacuum cleaner allows consumers to clean every corner of their homes on a single charge. The flexible main unit can shift its positions to reach under low furniture yet still keep the centre of gravity low while vacuuming the floor in order to reach optimal ergonomics. The pull-out hose makes it easy to do detail cleaning around fragile objects and reach narrow areas. Its being self-standing and height adjustable adds to an overall smooth cleaning experience. All together, the user-centric design approach has transformed consumer needs and technical solutions into a real innovation in the floor care segment.