Being one of the largest entertainment groups in Hong Kong, Emperor Entertainment Group aims to create a new digital experience focused on their most important asset: music artists. The updated and cutting-edge responsive website has been designed to enrich user experience. A real-time music player plays new tracks instantly for prelistening when users enter the site, and they can quick access iTunes to make further purchases. With dynamic gradient color scheme as well as duotone images, the site creates a strong brand image. Attractive, hip integrated animations create incredibly striking effects that immediately attract visitors’ attention.