This is a liquor product from Shaanxi Province, China. In Chinese, the product name (何干) sounds very similar to “hegan”, which means to "drink up". Chinese people tend to turn the container over after drinking up, showing that they indeed have drunk all the liquor. This custom is captured and visualized in the design with three bowls stacked upside down. This design also captures the bold and passionate spirit of the people of Shaanxi. The unique product appearance also helps to imprint the brand in consumers’ memories.