The new ProCeed is a bold and vibrant reinterpretation of Kia’s hatchback ambassador. While it continues to embody Kia’s youthful dynamism, this third-generation ProCeed now combines rakish lines with the versatility of a new five-door body. Designed, developed and engineered exclusively for Europe, the new ProCeed wraps its family-friendly packaging in head-turning sheet metal, making it a car that’s as engaging to look at as it is to ride in. Although its five-door format has changed, the name has not. ProCeed is a badge of honor reserved for the model that’s instantly identifiable as the most emotionally engaging model in the range.