How do you define your life? LIFE IS COMIC (a.k.a. LICO) is a motivated collective of creatives who think "life is comic." LICO is a digital content production company that creates digital content—including comics, animation and music—delivering pure joy to a wide range of audiences. The logo directly expresses the agency's slogan. The strikethrough is a key design element that allows for flexibility by adding replacement or alternate words. Each of the company's branding projects strives to convey both a strong brand identity as well as a sense of humor without losing sight of the main concept.