Biei, an agricultural town in Hokkaido, Japan, is characterized by abundant water resources and beautiful rolling hills. You can also find homemade jams from local farmers at any gift shop in Hokkaido. They all have the same rustic look, and the jars include the name of the farmer who made the jam, the features of the jam and other production information. In contrast, the labeling for this jam was designed to be simple and direct, without any extraneous information or elaborate design elements. This is because the jam is made with quality ingredients and without preservatives, so the producers are confident that the jam will speak for itself.