Celebrating its 20th anniversary, Kona I wanted a new CI in order to take the next step in becoming a global platform corporation. “Creating technology is identical to creating a new language. That’s why the use of the Korean alphabet in Kona’s CI is anything but a coincidence.” The CI is simple while still expressing the intuitive aesthetics of the Korean alphabet, both its philosophy and beauty. Kona I's goal is to become a global platform corporation, one that takes great pride in being Korea’s flagship FinTech company.