Enriched with healthy natural ingredients, Good BASE is part of CheongKwanJang’s health functional food line. To more strongly represent the refined natural ingredients that offer powerful strengthening effects, natural ingredients are described using metaphorical illustration. The container design uses the motif of a leaf. The double-walled container expresses nature, while green, the iconic color of nature as well as the main color of Good BASE, expresses the leaf shape of the translucent container.