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MORROW
The success of a new building project always depends on how it is marketed. In the case of a major refurbishment and update to a well-known existing building, marketing is even more important, requiring a completely new image and branding for the renovated property. Projektentwicklung Oberlindau did just that, tasking its design agency to bring the future into the present with the creation of the MORROW brand. The building is positioned as a “place of new beginnings.” The communication concept makes an emotional bond with potential tenants through its all-inclusive, elegant and cross-media approach.
发布于2019-11-28
设计公司
APPEL NOWITZKI GmbH
设计师
Anne Julia Nowitzki (Creative direction) Ulf Appel (Concept), Hannah Wachenfeld (Art direction) Eva Maria Nowitzki (Project Management) Katja Brett (Text und Konzeption)
设计奖项

德国iF设计奖

iF DESIGN AWARD/iF设计奖

2019 年

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