RugGear RG725 is s smartphone developed for rugged outdoor and industrial use. The design team began the process by looking at behavior of people in a variety of industries. The user-centric approach led to a product that is easy to hold, navigate and use. The aesthetics derive from the product's values: durability, utility, performance and versatility. Unique features include buttons designed for use with gloves, clips on front and back, and an SOS button. The turtleshell pattern on the back cover conveys a natural durability.