Steel Series' overarching communication challenge is always the one and same: Why should customers buy its products? What makes the company special? Steel Series' solution: tell a story about the company's origins, what it makes, and the experience customers get in using its products. Gaming lets gamers enter an extraordinary world that is vibrant, fun and empowering, letting the user be the best in the world. Playing games should be glorious, which is the driving energy behind "Steel Series For Glory."