Ticino Turismo wanted to develop a new brand ecosystem that would showcase the essence of the region. Thanks to its rebranding, Ticino (Tessin, Switzerland) is now rising in popularity as a tourist destination, for Swiss citizens, but also for travelers from Europe and all over the world. The project helped the brand Ticino find new ways to reach visitors, meet their needs and offer them a variety of experiences. Under the rebranding, Ticino Turismo transformed into a new, modern and adaptable brand with a flexible ecosystem that could be used on different channels, touchpoints and contexts.