The TSC7 is the first super rugged handheld field computer with a full keypad and Windows 10. Every single detail of the TSC7 is a conscious, customer driven decision. The #1 request from customers was a bigger screen, causing challenges regarding weight, balance, and size. Trimble's design philosophy can be translated into a refined set of attributes. This is an outstanding example of a product designed for a specific purpose and for a specific group of customers. The design is strictly based on customer needs (VoC), not by expert knowledge. The TSC7 is a great example how important a thoughtful design is for the success of a product.