The ZEISS ZX1 mirrorless full-frame camera supports the complete photographers’ workflow of 'shoot, edit and share' with an intuitive operational concept and integrated connectivity. The symbiosis of hardware and software is exemplified by the slightly angled screen which guides the user’s finger through the toolbar and settings. This allows for blind operation of the touchscreen while using the viewfinder. The overall design objective was non-distracting purity, optimized archetypical features and subtle material contrasts with reduction to just those elements that are absolutely necessary to support easy professional handling.