What does the right logo look like for a mobility brand with a digital soul and the claim “Always on”? Weltmeister's design agency came up with a logo in motion as the answer. One that interacts. One that lives. Five bars within a circle symbolize vehicles moving together on the highway. These same bars also represent the smart vehicle’s permanent interconnectivity: people, the cloud, the platform, the car, and all channels that are “always on.” Especially in digital applications, the logo bars function as an interface that builds a relationship with the user by indicating the status of the system, taking action and responding to the user.