YI SANG product design express the Korean way, relying on implicit meaning and symbolic structures. The company wanted to expand its brand experience to a wide range of other objects. Drawing from "Korean freestyle," a source of inspiration in various fields, YI SANG applied Korean traditional colors and lines to a variety of products to express the color sense and curved design integral to the "Korean style." While many other products use simple shapes, YI SANG designs go a step further by adding functionalities to food-related items, clothing, and trays.