To celebrate 50 years of innovation at Ariel, Procter & Gamble decided to honor the craft and creativity of the people behind the product. As a gift, they created an artistic poster set inspired by Ariel's key benefits, and used the product itself as the printing medium. Each poster features an artistic rendition of one of three key benefits: Luminescence, High Definition, and Scent Release. The posters were sealed inside custom detergent bags and sent to team members and internal stakeholders. A way of saying thank you, inspiring the internal culture, and kicking off the next 50 years of innovation.