The relaunch of the Motel One website focused on customer motivation and needs. Carefully designed transitions now efficiently guide visitors to relevant content and through the booking process. At the same time, customers learn about key features of the site's broad range of brands.The Motel One website's imagery and color palette is borrowed from interior design to create emotional references and immerse users in the hotel atmosphere.Thanks to the site's simplicity, clarity and modernity, it offers a digital brand experience that embodies Motel One’s functional design and philosophy: focus on the essentials, but meet the highest standards