6501 is a new brand of yellow rice spirit. Its main target consumers are young people. As we know, our genes determine and form our characters from the outset. The designers have adopted this concept of genetics in the branding, using different colors to express various types of products like individuals, so as to convey the unique personalities of products and increase the sense of participation and user experience. They used metal to create a hand-held holder with curvy spiral structure that fits snugly around the bottle.