In order to charge mobile devices or transfer data between different devices, charging or data cables are often needed while out and about. The EISENHOWER is a MFI (Made for iPhone) cable with a flexible loop that can be easily attached and removed from objects such as keyrings. To prevent unintentional release and loss, the cable end with the small connector is inserted into a unique connector protection system and is held securely in place by a magnet. The EISENHOWER’s design has been reduced to the essentials, without losing its uniqueness and securing function.