This, entry level, instant camera is popularly accepted as one of the best instant cameras on the market. Instax mini 9 has a popular, cool design, is easy to use and incorporates long-desired functions including one-touch power-on button, clear finder, high-key mode, and a selfie mirror. In order to respond to the desires of as wider range of users in the world, we provide five color variations, and the design is improved to provide more enjoyment in instant camera use.