Challenge:Grow is part of an ongoing journey in collaboration between NINE, BillerudKorsnäs, Bosch, and future brand partners. The project sets out to explore the future applications for right-size packaging systems. By breaking the mold of conventional packaging and raising the respect for Mother Nature, they have introduced a sustainable packaging that works in harmony with the product, the user, and the overall experience. Designed to mimic the pure and serene aesthetics of nature, the Grow pod becomes one with the earth it’s placed in, playing an active part in using the product. The Grow pod is made from FSG certified FibreForm paper.