HEATTECH is a range of innerwear made from a unique heat-retaining material. The Ultra Warm range was developed as the pinnacle of the HEATTECH line for people who live in frigid locations or for those who need to spend long hours working in sub-zero temperatures. In order to instantly communicate the difference between the existing and the new Ultra Warm range, the packaging evolved from sealed plastic packaging to boxes. On the front of the packaging, an image of falling snow was used as the background to visually and emotionally communicate the extreme cold weather that the product was developed for.