The strengths of SURTECO were presented with an imposing architecture. SURTECO produces decorative papers, finish foils, impregnates, edge bandings, self-adhesive foils, and release papers for the international wood-based, flooring and furniture industry. The aim of the booth design was not simply to present the company's products but to bring them to life in a tangible experience. The main design elements are tree-like canopies 5 meters in height that serve both as lighting features and showcase the diversity of SURTECO products.