POWERPLAY Wireless Charging System is an incredible innovation. The first of its kind. A Holy Grail of wireless gaming. POWERPLAY is able to continuously deliver power to the mouse, both while at rest and in motion. The result: a wireless gaming mouse that never runs out of power. For gamers this is a long-awaited breakthrough, so we created a promotional film that is a visual breakthrough of its own. With our talented partner, London’s Man Vs. Machine, we succeeded in visualizing – emotionally and technically – new-born freedom, speed, precision, and infinite play. In the gaming industry, this is a daring, new kind of communication.