The packaging design of LG Cord Zero vacuum cleaners (ART series) features an added benefit in the form of an ‘easy lifting tray’, which was developed to enhance usability for customers and makes it easy to pull out the product in one go. Also, this multi-functional packaging structure includes the new design concept of the: ‘transformable accessory box’ (patent acquisition completed) to make the neat and effective storage of various accessories possible. It also uses intuitive graphics which express the core functions of the product, thus giving it another advantage in terms of advertisement in stores, or as a marketing tool.