With its new integrated packaging concept for all vehicle lamps and luminaires, OSRAM presents its range in a more modern, attractive and customer-oriented look. Color-coding and icons enable customers to identify products easily. The speedometer as a key visual reflects dynamics; glows, rays and the cold foil finish give the design a high-quality look. The key benefit is highlighted with a silver background. Osram also developed a new product design with a universal lamp holder so that 12 different lamp types fit in the same box.