Up to now the perfume industry has been a closed sector, dominated by big perfume corporations and perfume designers; just like Hollywood before YouTube came along. The Nota-Nota brand intends to build on the “YouTube” model to democratize the world of perfumery, so that people can invent and share their fragrances. The aim of NOTA NOTA is to introduce a “smart, personal perfume mixing machine” that is connected to a social network. NOTA NOTA will offer consumers the chance to become perfume designers, creating their own unique perfumes to reflect their style.