The Koenig & Bauer RotaJET is a digital high-volume inkjet printing system for wide web (paper roll) formats. Its design expresses the high modularity of the RotaJET printing presses and is a state of the art example of contemporary design for industrial machines. Reduced complexity, harmonized functional elements and improved ergonomics make the technology approachable to the user. The overall appearance is generous, uncluttered and self-confident. The silver & grey color scheme is accentuated by a distinctive blue segment that incorporates a backlit company logo, thus defining strong brand recognition for Koenig & Bauer.