Reliance Smart Money was conceptualized as a simplified investment platform that caters to beginners. Investment products are usually quite confusing for beginners, therefore often requiring intervention from experts. Our platform, with its superior user experience and product proposition, now makes it easy for beginners to understand and choose various investment products. The "Baskets" module provides readily packaged products whereas "Insights" module provides classroom style tutorials. For the first time ever, investments are being sold in the form of an E-commerce portal thereby making it easy to shortlist and purchase online, with no help from an expert!