U+tv Kids World is an IPTV Web-based service for children aged 2 to 6. The service is easy to use for older generations also, and helps parents reduce children’s excessive viewing times and decreases their concerns about their kids being exposed to harmful content. The service introduces character friends to help kids and parents communicate. The characters are incorporated into the design, and are featured all across the platform allowing kids and parents to explore stories in a fantasy TV world.