With its native program app, TV Spielfilm transfers its analogue content to the digital world. This is where the classic TV schedule meets their mobile EPG counterpart. The Live TV feature and a consistent, intuitive interface design round off the UX and highlight the USP of the app. With the integration of emotionally charged image worlds and a consistently implemented digital CI, the brand is optimally transported to all smart screens. From print to digital to live TV, TV Spielfilm positions itself in a digitally new way in the modern TV landscape. Where and whenever the user wants.