The project explores the connection between brand identity and built space and defines a design strategy that unites three different cultural and scientific TV magazines under the umbrella brand of the broadcast channel 3sat ZDF. The three set designs are based on the shows logos and graphic elements. They enable a seamless cross-fade from the on-air design to the opening shot of the show. The four elements oft he cultural news magazine "Kulturzeit" logo and the red circle of the science program "nano" are transferred into space, and the design of the talk show "scobel" is derived from the shows key visual, the Nautilus shell.