Reinvention of the socks packaging: we put all experience in this new packaging concept. The exciting look of the natural paper in connection with a silicone rubber band with embossed Birkenstock logo for closure is an evolution in this segment. The color code of the band and the hook shows the gender (white for women and blue for men). The product is not fixed with threads and is easy to open for direct use. The band can be used for multi purposes after purchasing the socks. All information on the packaging is clean and follows the learned orientation of reading on front and backside. 3D embossed footbed on the front for heritage reason.