Boraso is one of the most dynamic companies operating in Italy. As the business continued to evolve, Nascent Design was engaged to design a new brand identity with the objective to be more modern, communicative and sophisticated. Simple, direct and full of personality, the new identity works flexibly both on traditional printed media and digital applications. The distinguishing feature of the new brand is an eye-catching ideogram. The new system is completed by a set of icons and a color palette which was inspired by Boraso's vibrant corporate culture. The new brand launched early 2016 has gained immediately recognition by the business community.