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Cargo Club
Two light rays interplay and bring the night club’s stage into focus. The rays of light are starkly contrasted, in pure black and white (commonly, Chinese night clubs feature highly-colored ones). The "joining-together" of the two laser lights symbolizes a fusion of Chinese traditional music and Western pop music. Through the eyes of the neutral observer, the logo looks like a five-pointed star (☆), representing the very symbol of the Beijing hard rock scene. The sprayed ink and clash on the traditional stone lions, the Temple of Heaven, and the Beijing Opera figures symbolize (young) people’s expression and their rebel emotions.
发布于2019-11-28
设计公司
Dongdao Creative Branding Group
设计奖项

德国iF设计奖

iF DESIGN AWARD/iF设计奖

2017 年

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