Herrmannsdorfer is a family-owned company focused on sustainability, the appropriate treatment of animals and ecological food processing long before "organic" became trendy. To continue the brand's identity as a pioneer and to update its design, Zeichen & Wunder created a clear brand architecture with a new, distinctive word mark: a handwritten logotype that also appeals to younger audiences, keeping the green color as a design element in a fresher shade. A series of charming pictograms can be used to label the food. Stationery, business cards, stamps and letterhead, new truck stickers and brochures complete the picture as well as a website.